Verada Docs

API Overview ​

Verada 360 provide many integrations to get data into our system, but if you need to get data from an application we do not yet support, such as a phone app or custom CRM, we have options for that too.

Events ​

Events are the main way you will get data into Verada 360. These consist of an event name, and key/value pairs of Attributes.

In general the Attributes will be scalar values such as a number or string, but when used with Semantic Objects may be more complex.

An example to say that a user was shown a surprise product (it's a wizards store!) would look like this (using the JavaScript API):

javascript
// any string can be used as the event name
fp360.track('Suprise Product', {
  // a custom attribute
  websiteSection: 'wizard-shop',
  // a semantic attribute and object
  $product: {
    id: 'BF203',
    name: 'Beautiful Training Staff #1',
    price: 12.99,
    currency: 'EUR'
  }
});

Other Interactions ​

The other interactions you may use are:

  • Add identifying information to a user. For example "This user is identified by an email address user@domain.com". If you identify a user again with the same email address Verada 360 will merge the Profiles and Events for this user.\

  • Set consent for a user. For example "This user has consented to be contacted by phone, on the number 555-555-5555 for the purposes of marketing".

JavaScript API ​

The easiest way to get data into our system is using our JavaScript API. We have a library that handles all the complexities for you so you can simply add fp360.track('EVENT', { data }) to your website to get started.

javascript-api

Shopping Carts ​

Even easier we have pre-built integration instructions that use the JavaScript API under the hood.

Custom API ​

To send Events and set Profile attributes into Verada 360 we already provide a JavaScript API, but you can may want to get data into Verada 360 from a service we don't yet support such as your phone app.

To do this all you need is a WRITE_KEY and ENDPOINT which you can get by creating a Custom integration.

You can then create a POST to the ENDPOINT. Easy (for your developer).

custom-api

Semantic Data ​

If you use the JavaScript API or write your own Custom API it is good to know about Semantic Data to get the most out of the system.

semantic-data

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